New Bohemia Brewing Co

New Bohemia Brewing Co. (NuBo) was established in the Pleasure Point neighborhood of Santa Cruz in 2015. We offer a wide variety of beer styles, but specialize in craft lagers--both traditional and experimental.

We are open Sunday-Thursday from noon to 9 pm, and until 10 pm on Friday-Saturday.

Hang out with us on social media:

Interested in working for NuBo?

Want to join our Brewer's Club?

Want our beer for your restaurant or bar?

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Our brewer's club provides a great way to get an inside view of the planning and brewing process at NuBo, as well as special discounts and goodies.

Our brewmaster, Dan, is regularly developing recipes, some of which will only be produced for a special event or periodically available with seasonal ingredients, and others of which will become a consistent resident on our taps. Join the club to get special opportunities to attend our new beer release events, with access to the first tastings and occasional samples of beers in development. We will hold dedicated club events semi-monthly (6x per year), though club members will get invited to all NuBo events, often with special access.

Brewer's Club members also get exclusive goods.

  • A premium stainless steel insulated growler (2L).
  • $5 off growler refills all year long.
  • A Brewer's Club t-shirt.
  • 15% discount on beer and merchandise at NuBo.

An annual Brewer's Club membership is $225. Online registration can be found in our "Shop" at